Our fresh new look (but same great taste!)

We’ve been filling Kiwi pantries since 1969, and 54 years later, just about everything Barker’s is still made on the corner of the original family farm in Geraldine, using real ingredients and crafted with passion.

However, as our consumers evolve, we need to look to the future, and have made some exciting updates to our packaging. Don’t worry, your beloved Barker’s product inside the jar has not changed!

The label design refresh features a modern look-and-feel, boasting energy and personality. You may have spotted the updated Fruit for Cheese and Meal Sauces on the supermarket shelves (or they are already sitting neat in your pantry) and more of our product labels will be updated in early 2024.

To ensure Barker’s lovers know that we are making some changes we have launched our new ‘Not Just Jam’ campaign. It’s a little cheeky as we know full well that our fruit-loaded preserves are what we’re most well-known for! But we wanted to make sure that everyone knows we do much more than just jam.

Our new campaign shines a spotlight on favourites like Syrups, Chutneys and Sauces, plus newer ranges such as Fruit for Cheese, Platter Makers, and Marinades. We’re here to help you make moments you want to share. The moments your table, picnic rug, and fancy platters are waiting for.

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